“Shinola Detroit is a design brand with an unwavering commitment to crafting quality goods. Intentionally crafted to bring joy and style to the well-lived life.”
The Ask: Shinola came to The College for Creative Studies’ Graphic Design Department in 2012 as part of a sponsored project that entailed creating an identity system projected five years out.
Services: Visual Brand Identity, Brand Strategy, Print Collateral, Digital
Design Solution: Out of 8 groups, our team of 5 designers placed first with the chosen solution. Our identity consisted of extensive research/strategy, print, website, mobile, packaging, and brand guidelines. I worked specifically in the following areas: research/concept, experimentation with materials, user personas, layout mock-ups, packaging ideas, brand guidelines, and presentations.
Creative Team: Alicia Palazzolo, Meg Jannott, Matt Finney, Analise Smith, and Anthony Malec
