Freelance Designer based out of Metro Detroit, specializing
in visual branding, packaging, print, & digital design.

Featured Work

Services

Whether you're an entrepreneur just starting, an established brand, or a creative agency that needs some extra support, I'm here to be your trusted creative partner! I will dive deep into your project to uncover unique design solutions that are authentic and engaging.

  • My brand identity packages include much more than just a logo. Instead you will find it’s a system of parts that all come together both visually and strategically to create a cohesive recognizable brand experience, feel, and tone. The visual part of the identity is made up of several logotypes (for scalability), colors, type pairings, iconography, patterns, photography direction, and more. The strategic part of the identity begins with the client brief and from there is further developed and refined in areas such as audience, competitor analysis, mission, values, tone, etc. All these elements are then combined to create comprehensive brand guidelines that will serve as your business’s roadmap for all future endeavors.

    I will work closely and collaboratively with you to create a beautiful and thoughtful identity that connects to your audience and is rooted in your unique business strategy. Project deliverables may vary depending on your specific needs, budget, service add-ons, etc.

  • Beautifully branded print collateral pieces for all of your business needs, such as but not limited to business cards, flyers, brochures, signage, displays, gift cards, menus, etc. I have vast experience in the area of print across a range of industries from food and beauty to consumer goods and more.

  • Attention-grabbing packaging design solutions that are engaging, strategic, and share-worthy. From bubble mailers to box designs, labels, wrappers, and more. I have worked in a range of industries such as beauty, food, electronics, and more.

  • Features seamless digital assets that are user-friendly offering a great user experience. Digital assets include social graphics, digital downloads, email graphics/templates, web banners, semi-custom small Squarespace websites, brand web audits, and more.

Featured Employers/Brands

  • "I've had the pleasure and honor of working with Alicia for over ten years in the creative services business. Not only is she a seasoned, strategic and highly skilled graphic designer but she is also a gifted artist and visionary. Alicia unpacks complex business ideals and distills them down into a form and brand that resonates and excites prospects and a variety of audiences. She is organized, methodical and highly detail oriented. Alicia also brings a fun energy to all of her projects and clients. I highly recommend her for any individual or company seeking brand identity services and more."

    Alex Jona
    Brand Barr / Owner & Strategist

  • "Alicia is a dream to work with! She is extremely talented and values every project with the utmost importance. She is quick to communicate with and bounce ideas off of and always comes to the table with researched driven ideas and layouts that best fit the brands. We cannot thank her enough for all the time and energy she has given to our brands to help us grow and achieve our desired goals."

    Amanda Wells
    Cosmakery & The Makeup Loft, Director of Operations

  • "You are talented beyond and the BEST. You understood and captured my vision with perfect execution! You gained my trust and I value your expertise, would highly recommend."

    - Dalia Misho
    BLOOM The Salon, Owner

  • "Thank you very much for the work you’ve done! It perfectly reflects my style and the message of my brand. I also like the way you created the logo with the letters AI, it's exactly how I want to represent my brand! Thank you one more time, you’re very talanted!! Cant wait to use my logo! 

    Alina Indi
    Alina Indi Photo

  • "You were an essential part of the branding for Village Market and we couldn’t have done it without you and the Brand Barr team!"

    Jacob Garmo
    Village Market, Co-Owner & CEO

  • "Alicia is the type of creative that you pray to be lucky enough have on your team. In every sense. She is extremely passionate about the work, detail oriented, amazing to collaborate with, and smart as hell. Alicia always delivers thoughtful ideas and an amazing final product. All backed by one hell of a work ethic. And how could I forget one of Alicia's most obvious talents. Her incredible eye for design is matched by few. The kind of eye that you simply can't teach. You either have it or you don't and this one has it. She is hungry and driving full speed ahead towards bigger things."

    Troy Mack
    Previous Work Colleague at The Mars Agency

Hi, I’m Alicia!

I have over a decade of professional design experience in a range of industries from Fortune 500 companies to start-ups, all backed by my BFA in Graphic Design from CCS. This range of experience and working on both the client and agency side has given me a unique perspective, workflow, empathy, and creative touch to my design approach.

It is my goal to provide you with high-quality thoughtful design solutions all while making the process stress-free, organized, and transparent from start to finish. Learn about my background, inspirations, and more on my about page here.

Let's create together /

Fusing in-depth research & creativity /

Let's create together / Fusing in-depth research & creativity /