Freelance Designer based out of Metro Detroit, specializing
in visual branding, packaging, print, & digital design.
Featured Work
Services
Whether you're an entrepreneur just starting, an established brand, or a creative agency that needs some extra support, I'm here to be your trusted creative partner! I will dive deep into your project to uncover unique design solutions that are authentic and engaging.
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My brand identity packages include much more than just a logo. Instead you will find it’s a system of parts that all come together both visually and strategically to create a cohesive recognizable brand experience, feel, and tone. The visual part of the identity is made up of several logotypes (for scalability), colors, type pairings, iconography, patterns, photography direction, and more. The strategic part of the identity begins with the client brief and from there is further developed and refined in areas such as audience, competitor analysis, mission, values, tone, etc. All these elements are then combined to create comprehensive brand guidelines that will serve as your business’s roadmap for all future endeavors.
I will work closely and collaboratively with you to create a beautiful and thoughtful identity that connects to your audience and is rooted in your unique business strategy. Project deliverables may vary depending on your specific needs, budget, service add-ons, etc.
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Beautifully branded print collateral pieces for all of your business needs, such as but not limited to business cards, flyers, brochures, signage, displays, gift cards, menus, etc. I have vast experience in the area of print across a range of industries from food and beauty to consumer goods and more.
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Attention-grabbing packaging design solutions that are engaging, strategic, and share-worthy. From bubble mailers to box designs, labels, wrappers, and more. I have worked in a range of industries such as beauty, food, electronics, and more.
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Features seamless digital assets that are user-friendly offering a great user experience. Digital assets include social graphics, digital downloads, email graphics/templates, web banners, semi-custom small Squarespace websites, brand web audits, and more.
Featured Employers/Brands
Hi, I’m Alicia!
I have over a decade of professional design experience in a range of industries from Fortune 500 companies to start-ups, all backed by my BFA in Graphic Design from CCS. This range of experience and working on both the client and agency side has given me a unique perspective, workflow, empathy, and creative touch to my design approach.
It is my goal to provide you with high-quality thoughtful design solutions all while making the process stress-free, organized, and transparent from start to finish. Learn about my background, inspirations, and more on my about page here.