Freelance Designer based in Metro Detroit, specializing in strategic branding, packaging, and digital design.

A young woman with blonde hair and glasses writing on a whiteboard filled with sketches and notes, next to a wall with geometric black and white patterns.

Recent Work

Services

Thoughtful, research-driven design services for entrepreneurs and established brands, tailored to each business and its audience. I partner closely as a trusted creative collaborator throughout the whole process!

  • My brand identity packages include much more than just a logo. Instead you will find it’s a system of parts that all come together both visually and strategically to create a cohesive recognizable brand experience, feel, and tone. The visual part of the identity is made up of several logotypes (for scalability), colors, type pairings, iconography, patterns, photography direction, and more. The strategic part of the identity begins with the client brief and from there is further developed and refined in areas such as audience, competitor analysis, mission, values, tone, etc. All these elements are then combined to create comprehensive brand guidelines that will serve as your business’s roadmap for all future endeavors.

    I will work closely and collaboratively with you to create a beautiful and thoughtful identity that connects to your audience and is rooted in your unique business strategy. Project deliverables may vary depending on your specific needs, budget, service add-ons, etc.

  • Attention-grabbing packaging design solutions that are engaging, strategic, and share-worthy. From bubble mailers to box designs, labels, wrappers, and more. I have worked in a range of industries such as beauty, food, electronics, and more.

  • Beautifully branded print collateral pieces for all of your business needs, such as but not limited to business cards, flyers, brochures, signage, displays, gift cards, menus, etc. I have vast experience in the area of print across a range of industries from food and beauty to consumer goods and more.

  • Features seamless digital assets that are user-friendly offering a great user experience. Digital assets include social graphics, digital downloads, email graphics/templates, web banners, semi-custom small Squarespace websites, brand web audits, and more.

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Brands I’ve Worked With

Reebok

P&G

Cosmakery

Chrysler

The Makeup Loft

Campbell Ewald

The Mars Agency

Luxe Links

Bloom The Salon

Brand Barr

Jewell Clip

Banya

Testimonials

“Not only is she a seasoned, strategic and highly skilled graphic designer but she is also a gifted artist and visionary. Alicia unpacks complex business ideals and distills them down into a form and brand that resonates and excites prospects. I highly recommend her for any individual or company seeking brand identity services and more.”

Alex
/ Brand Barr

“Alicia helped us with branding for both of our companies, LTD & MiPCA. She was wonderful to work with - communicative, responsive, professional and creative! We loved the work she produced and how receptive she was to feedback. Highly recommend if you are looking for someone to create a unique, beautiful design for your brand!”

— Michelle / LTD & MiPCA

“Alicia is a dream to work with!  She is extremely talented and values every project with the utmost importance.  She is quick to communicate with and bounce ideas off of and always comes to the table with research-driven ideas and layouts that best fit the brands. We cannot thank her enough for all the time and energy she has given to our brands to help us grow and achieve our desired goals.”

— Amanda 
/ Cosmakery

“Alicia's kindness and approachability make the entire process enjoyable. She takes the time to listen to your ideas and brings them to life with her artistic vision. It's clear that she genuinely cares about her clients and their satisfaction.If you're looking for someone who combines exceptional talent with a warm and friendly demeanor, Alicia is the perfect choice. I am beyond thrilled with the results.”

— Dalia / Bloom

I bring over a decade of professional design experience across a range of industries, from Fortune 500 companies to start-ups, backed by a BFA in Graphic Design from CCS. Working on both the client and agency side has shaped my perspective, workflow, and empathetic, process-driven approach to design.

My goal is to deliver thoughtful, high-quality design solutions while making the process feel stress-free, organized, and transparent from start to finish.

My background & approach

Hi, I’m Alicia!

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Let's create together /

Fusing in-depth research & creativity /

Let's create together / Fusing in-depth research & creativity /

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