The Makeup Loft is a premiere Makeup Studio located in Plymouth, MI. Founder and owner, Janelle Thomason is an Award-Winning Makeup Artist, Licensed Esthetician, and Founder of Cosmakery Cosmetics.
The Ask: Develop a re-branded identity that feels modern, clean, and feminine thus appealing to both current and future customers. As well as create a Squarespace website and print collateral that reflected these new brand updates.
Services: Brand Identity Re-Design, Packaging, Print Collateral, Web Design, Presentations and more.
Design Solution: The logo shape was inspired by a classic beauty mirror combined with an elegant serif for the word “makeup” paired with a clean geometric sans-serif for the qualifying text. Introduced a soft pink color palette to reflect back to the feminine and chic brand characteristics.
Design by: Alicia Cox Designs
Happy to say that The Makeup Loft has been a trusted client for years and I continue to do work for them on a retainer basis.
