PAO Detroit is an upscale Asian Fusion lounge and restaurant located in the historic Michigan Oriental Theater in Detroit, MI. The concept offers Pan-Asian cuisine and handcrafted cocktails, wine, and champagne set in a trendy, supper club-style atmosphere. The word ‘PAO’ means to escape.
The Ask: To create a full brand identity system inspired by the location it was going in which was the beautiful Historic Michigan Oriental Theater as well as the overall cool, edgy concept/vibe of the premium services and food provided.
Services: Visual Brand Identity, Brand Strategy, Print Collateral, Social Graphics
Design Solution: Inspired by the beautiful architectural details, we used linear and circular qualities from the original space to create a custom maze logo mark. The maze solution connotes the concept of “escaping” – to escape to an entirely new space unparalleled to any other experience in Detroit. The visual brand embodies the unique and sophisticated space.
Creative Team: Alicia Palazzolo, Alex Jona, Genevieve Maiani, Rylie Butner, *Photography is property of PAO and photographer Hayden Stinebaugh
